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Interbrand

June 25, 2014 [Global]

Interbrand, the US brand consulting company, announced on June 24, 2014, that Panasonic ranks No. 5 in its Best Global Green Brands 2014. Although a rank lower than last year, the company has come out top in the electronics sector. 2014 marks the fourth year for this global ranking of "green brands." An Excellent Green Brand is defined as achieving a good balance between Green Perception (consumers' image of an eco-brand) and Green Performance (a company's environmental management practices). The top 50 companies are ranked based on these two elements. Read the full story in the link below.


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