Global, 19 July 2013
On July 16, 2013, Panasonic Corporation announced the establishment of its global partnership with FUTBOL CLUB BARCELONA (FC Barcelona), which will continue for 3 years from April 2013 to March 2016. Through this partnership, Panasonic will collaborate with FC Barcelona on marketing activities and bring the passion of football to people all around the world. Since April 2013, Panasonic has been carrying out promotional activities in the global promotion of VIERA as the "FC Barcelona Official TV", including the display of 3D match footage in stores, shop front displays, goods campaigns and the use of the brand and image of FC Barcelona on the company's websites and Facebook pages.
The agreement with FC Barcelona came about through the matching of the image of FC Barcelona as one of the strongest and most popular teams in foot ball, and VIERA, which is aiming to become the number one television brand. Through the partnership with FC Barcelona, Panasonic will work to bring people all over the world the passion and thrill of sports.
Read more at: http://news.panasonic.net/archives/2013/0719_23342.html