Kuala Lumpur, 15 May 2013
Panasonic Malaysia has been awarded for Gold Award in the “Personal, Household & Outdoor Appliances” category of the 2013 Putra Brand Awards. The award presentation was celebrated with a Gala Dinner reception which was held on 26 April 2013 at Majestic Ballroom, Majestic Hotel, Kuala Lumpur. The Putra Brand Awards is an initiative by the Association of Accredited Advertising Agents Malaysia (4As) to recognize local and international brands that are near and dear to the hearts of Malaysians.
The Putra Brand Awards measure brands by consumer preference. It is a brand award endorsed by Malaysia External Trade Development Corporation (MATRADE) and is the only award chosen by the people.
Utilizing a robust consumer research methodology developed by Pulse Group, 6,000 consumers determined Malaysia’s favourite brands in 21 categories, with each category being awarded Gold, Silver and Bronze Awards as their most preferred brands. During the occasion Panasonic Malaysia was represented by Mr Steven Yap Pau Fong, Manager of Home Appliances Department who celebrated the joy with other guests.